Complete rebrand allows the organization to better reflect its work to help Federal agencies exceed their missions.
Arlington, VA, Release: March 1, 2022. For Immediate Release
National Experienced Workforce Solutions (NEW Solutions), formerly known as the National Older Worker Career Center (NOWCC), today unveiled its new name, logo, and look. The complete rebrand allows the organization to better reflect its work to help Federal agencies exceed their missions by placing sharp, experienced 55+ workers who can jump right into positions, apply their expertise, and help build a fully equipped intergenerational workforce.
This rebrand comes as NEW Solutions approaches its 25th anniversary. For the past two dozen years, NEW Solutions has helped provide staffing solutions for Federal agencies such as the Environmental Protection Agency, the United States Department of Agriculture’s Natural Resources Conservation Service, Economic Research Service, Agricultural Research Service and the U.S. Forest Service, in addition to the United States Department of the Interior’s National Park Service, Bureau of Land Management, and more.
Says President and CEO, Cito Vanegas, “We are a creative, efficient, forward-looking organization. We are about solutions. We believe in the power of experience. Our branding should reflect the exciting and meaningful work we do.” For each of its partner agencies, NEW Solutions helps recruit a flexible workforce of experienced workers for jobs defined by the agency, to work closely with but not supplant federal staff, with the agency involved in selecting the best candidate and in charge of day-to-day duties.
“While our name and look are changing, our services won’t,” states Kathleen Branch, Chief Operating Officer. “We will continue to do what we do best. When savvy, experienced 55+ workers want to do meaningful, flexible work and Federal Agencies face staffing and knowledge gaps, we bring them together.” Since 1997, NEW Solutions has provided over 21.5 million hours of support for the Federal workforce via a cadre of experienced workers serving mission critical needs in eleven key agencies.
To coincide with the rebrand, NEW Solutions launched its refreshed website, social media channels, graphics, communications, and correspondence, reflective of the new brand and visual identity. NEW Solutions can be found at www.NEWsolutions.org.
About NEW Solutions
NEW Solutions promotes an age-diverse workforce through expanding opportunities in federal agencies for individuals 55 and over. The organization is a 501 (c)(3) nonprofit based in Arlington, Virginia, with additional field offices in Lakewood, Colorado and Dallas, Texas. Staff are specialists in recruiting, supporting, and managing ‘experienced’ workers who bring dedication, motivation, reliability and diverse skills to a workforce. NEW Solutions was nominated as “Best Nonprofit to Work for” in 2014, 2015, 2019 and 2020 by the NonProfit Times. For more information, please visit www.NEWsolutions.org